The Advertising Law Guide: A Friendly Desktop Reference for Advertising Professionals - Business
by Lee Wilson. All the daily legal issues that confront anyone working in the advertising industry are explained in this reader-friendly reference that makes complex laws readily accessible to lay readers. In concise but thorough text the author covers trademarks, privacy and publicity issues, libel, advertising on the Internet guidelines for marketing to children and the elderly, and complying with FTC regulations. Detailed checklists are also provided to help advertisers assess the legality of their designs. Several legal forms are included to guide copywriters, graphic designers, photographers, illustrators, and other advertising pros involved in mounting and promoting campaigns. 6 x 9, 208 pages; Softcover, ISBN 1-58115-070-9.
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