The Trademark Guide - Business
Anyone looking to understand and benefit from trademarks should consult this authoritative, up-to-date handbook for complete information. Written in an easy-to-understand style, this comprehensive guide covers what can and cannot be protected, duration and scope of protection, notice and registration, how to avoid and evaluate infringement, and how trademarks are used and abused in the marketplace. Wilson, an attorney and former creative director of a marketing firm, treats recent legislative changes and the hot trademark issues raised by the Internet and the World Wide Web. The Trademark Guide gives explicit instructions for safeguarding trademarks and may also spark some new ideas for earning money from them. A must for any business with trademark concerns.
076 - -